With the increase in car ownership year by year, more and more car beauty shops have opened. The entry of more giants has brought huge challenges to the operation of traditional small and medium-sized stores. So what do you need to pay attention to when operating a car beauty shop? How can your store find a stable profit point in the fierce competition? Use the following 6 methods to manage your store, which will have a multiplier effect on the operation and profitability of your hair store.

Create a good corporate culture

The early car wash and auto beauty stores were small shops facing the street, and there was no way to talk about the work process and corporate culture. This is also an important reason why many small and medium-sized couples are finally struggling under the attack of giants and chains.

In fact, no matter how small a store is, it needs to develop a corresponding corporate culture. This is the basic core to ensure team consistency at the spiritual level. The work process is an important measure that reflects the professionalism of the store and guarantees the service level. Therefore, diversified business management tasks such as pre-job meetings, regular professional training, and work flow regulation should be important skills that store managers must learn every day.

Create a stylized and obvious facade

In all on-site service industries, the first and most important impression given to consumers is the facade. It is not a simple display, but more hints and reminders of consumption to car owners coming and going. Therefore, the decoration of the store must cater to the consumer psychology of the car owner. When the car owner does not understand our products and services, the intuitive visual experience of the decoration of the facade and the style will bring a new experience to the car owner. This is the store attracting the car owner. An important tool for entering the store.

The so-called stylized decoration is not simply "high-end atmosphere and high-end" in the traditional sense. At present, there are more and more young car owners who want to attract their attention and become interested in our products and services. When designing and decorating the store, it must conform to the current popular culture, have a clear brand positioning, dare to highlight the concept of individuality, and emphasize a unique consumer experience.

Responsibility drives employee enthusiasm

The train runs fast, thanks to the headband. In order to have a good business, the first thing the store owner needs to do is to stimulate his own mobility. Only when the boss's enthusiasm for work is promoted, will the employee keep up with the subsequent development. The boss’s enthusiasm for work does not mean doing everything by himself, but giving the team employees a strong support when making some important decisions and solving customer problems.

In a good store, the job responsibilities of the clerk must be very clear, and the enthusiasm and enthusiasm of the employees are the foundation of professional services. When your employees are able to serve every car owner with the fullest mental state every day, the consumer reputation will naturally increase, and the business will naturally undergo qualitative changes.

Salary and promotion management system

Auto service requires both professional technical positions and basic service personnel. The boss should give employees reasonable salary and treatment according to market demand, and develop a sound management system, provide employees with regular technical training, and set scientific rewards. The system encourages employees and the auto beauty shop to grow together, so that employees can feel their own growth and progress, deeply realize that the development of the store is also personal development, and cultivate the loyalty of employees.

The common attributes of a good store are greater staff stability. Regular professional training, continuous improvement of skills, and stable employee relations are one of the important cores for the stable, sustained and efficient development of auto beauty stores.

Rewards and punishments are clear, fair and well-founded

As the top manager of a store, success or failure often lies in some management details. Between performance incentives and system punishments, there must be fairness and justice. It is necessary to formulate KPIs for each job and each person based on the actual situation. Excellent people should be encouraged. At the same time, those with bad behavior and long-term poor performance should also be punished appropriately and reasonably. Will usher in the fate of closing the door.

Marketing innovation, activities must be implemented

The growth and development of a store is inseparable from the promotion of activities. Especially for newly opened stores, the event is an important means to attract car owners to enter the store and increase the popularity of the region. Many bosses may always have questions: Why do other people's store activities always make a lot of money and generate high income, but their seemingly painstaking activities are not enough, and no one cares?